LEADERIT & Co.

YOU KNOW HOW
TO LEAD.

Until you find yourself in a situation where, for some reason, you don't lead quite like yourself.

A room full of men.
A pitch in a new country.
A conversation with someone more powerful than you.
A presentation in English.
A bigger role than you've held before.

Suddenly you:
Explain more.
Speak less.
Soften the point.
Wait to be invited in.

And later think: "Why did I do that? That's not me."

What happens to your leadership when the situation changes?

Join the Founding Circle Waitlist →
Women seated together at a table by a window

Where do you lose access to yourself?

Maybe nobody in the room even notices.

You just don't say the thing.
You let the interruption go.
You soften the opinion.
You explain more than you needed to.
You don't ask the question.

And three minutes later: "Why didn't I just say that?"

Nothing happened to what you know. For a moment, you just didn't have the same access to it.

So what is LEADERiT?

LEADERIT & Co. is a leadership room for accomplished women navigating the situations that change how they lead.

We work on both sides of the moment: what does this situation require, and what happens to you when you're the one who has to do it?

Strategy on one side. The human being executing it on the other. That's where we work.

Outside in

What does this situation require you to do? Tap one to see what we mean.

    Inside out

    What happens to you when you're the one who has to do it? Tap one to see what we mean.

      Confidence is useful.
      It just can't be
      the entry requirement
      for leadership.

      Some situations make us want more certainty than others.

      But the decision still needs to be made.
      The question still needs to be asked.
      The disagreement still needs to be voiced.
      The pitch still has to happen.

      Leadership can't wait for the moment you feel completely ready.

      A woman hesitating, caught between fear and confidence

      LEAD IT.
      TAKE UP THE ROOM.

      Two questions.
      One leadership moment.

      Noam: What does this situation require you to do?
      Ofri: What happens to you when you're the one who has to do it?

      Noam Javits

      Noam Javits

      Co-founder, LEADERIT & Co.

      Serial entrepreneur, five companies built. Business strategy and power skills.

      Author of Sink or Scale.

      Ofri Fuchs

      Ofri Fuchs

      Co-founder, LEADERIT & Co.

      Leadership and presence coach. Leadership identity, voice, presence under pressure.

      Author of The Doing Experiment, and Hebrew translator of The Ultimate Coach by Amy Hardison.

      One looks at the machinery of leadership.

      One looks at the human being operating it.

      LEADERIT & Co. lives where the two meet.

      Don't bring us a leadership case study.

      Bring us your Tuesday.

      The meeting that went badly.
      The conversation you keep postponing.
      The pitch you're giving next week.
      The person you don't know how to handle.
      The moment you didn't say what you wanted to say.
      The new situation making you question things you normally don't question.

      That's what we work with.

      A woman pausing before entering a room

      Be here at the beginning.

      We're building the first room carefully.
      Not the biggest room.
      The right room.

      Women already leading teams, building companies, entering new markets and taking bigger roles — and willing to talk honestly about what happens when they do.

      If that sounds like a room you'd want to be in, we'd like you there.

      Free — join the waitlist for when the doors open.